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Getty Images

Generative AI by Getty Images is a powerful tool developed in collaboration with NVIDIA. It leverages Getty Images' vast content library, which comprises approximately 477 million assets, to produce visuals from textual descriptions or prompts. The key features of this tool are:


  1. Custom Machine Learning Model: Generative AI by Getty Images is powered by NVIDIA Picasso, a custom machine learning model. This model is exclusively trained using Getty Images' high-quality content and data from their creative library.
  2. Text Prompt-to-Image Generation: Customers can create original images by providing text prompts to the AI model. Based on these prompts, the model fabricates imagery using Getty Images' content and data.
  3. Commercially Safe and Responsible: Getty Images designed this tool to be commercially safe and responsible. It allows users to embrace AI, elevate creativity, and ideate or iterate on concepts and compositions. The generated images are backed by uncapped indemnification, ensuring peace of mind for users.
  4. Compensation for Creators: Getty Images compensates their world-class content creators for the use of their work in the AI model. This approach allows creators to continue producing high-quality pre-shot imagery that users depend on.
  5. Safer and Fairer Solution: Unlike some other AI tools, Generative AI by Getty Images prioritizes safety and fairness. It prevents the generation of imagery that includes third-party intellectual property or problematic results like deepfakes. Users can download and license any visual they generate, at their desired resolution and size, without extra charges.
  6. API Access and Multilingual Support: The tool is accessible via API or directly on the Getty Images website. Additionally, it supports text-to-image prompting in 75 languages.


In summary, Generative AI by Getty Images empowers users to create impactful visuals while maintaining commercial safety and ethical practices. It's a valuable addition to the creative process, combining AI technology with Getty Images' extensive content resources. You can access the tool via this link.